Avril Merchant FITNESS

Privacy Policy

Effective Date: 18th June 2025

Welcome to Avril Merchant Fitness (“we”, “us”, or “our”).  We are committed to protecting your privacy and ensuring you have a safe experience when using our website, avrilmerchantfitness.co.uk (“the Website”).  This policy explains how we collect, use, and safeguard your personal data, and how cookies are used on the Website.

1. Information We Collect
We may collect the following personal information from you:

  • Name and contact details (e.g., email, phone number) when you fill out forms or contact us.
  • Health and fitness information you provide voluntarily (e.g., during sign-up or consultation).
  • Billing information for purchases (e.g., training sessions, programmes).
  • Technical data including IP address, browser type, and operating system.
  • Usage data such as pages visited, session duration, and referral sources.

2. How We Use Your Information
We use your information to:

  • Provide and personalize our training services.
  • Communicate with you about appointments, updates, or offers.
  • Improve our website and services through analytics.
  • Process payments securely.
  • Comply with legal obligations.

3. Cookies and Tracking Technologies
Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Necessary cookies – Enable core functionality such as security and accessibility.
  • Performance cookies – Collect information about how visitors use our website (e.g., Google Analytics).
  • Marketing cookies – Used to deliver relevant ads via platforms like Facebook or Instagram (if applicable).

You can manage or disable cookies via your browser settings.  Note that disabling cookies may affect the website’s functionality.

4. Sharing Your Data
We do not sell or rent your personal data.  We may share your information with:

  • Service providers (e.g., payment processors, scheduling platforms).
  • Analytics tools (e.g., Google Analytics).
  • Marketing tools (e.g., email newsletter providers like Mailchimp).
  • Legal authorities if required by law.

All third-party providers we use are GDPR-compliant and handle your data securely.

5. Your Rights
Under data protection laws, you have the right to:

  • Access the personal data we hold about you.
  • Correct or update your information.
  • Request deletion of your data.
  • Object to processing or withdraw consent.
  • File a complaint with a data protection authority.

To exercise any of these rights, contact us at avril@avrilmerchantfitness.co.uk.

6. Data Security
We use appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

7. Third-Party Links
Our website may include links to other websites.  We are not responsible for the privacy practices of these third-party sites.

8. Changes to This Policy
We may update this policy from time to time.  Changes will be posted on this page with an updated effective date.

9. Contact Us
If you have any questions about this policy or how your data is handled, please contact:

Avril Merchant
Email: avril@avrilmerchantfitness.co.uk
Phone: 07771 633869